The fact that online shoppers comprise 76% of US adults reflects the popularity of e-commerce in the country. But while online platforms are a great avenue for business, many people face the problem of low sales or inadequate customer reach.
In this article, we bring you ten tried and tested, stats-backed tips to establish an excellent online presence and exponentially increase your Shopify sales in no time.
Table of Contents
Before we deliver the best tricks to increase your Shopify sales, let’s dig into potential reasons why your online store is not making a profit.
Identifying your audience and ensuring your marketing campaigns are central to their interests is the most integral component of building a successful online business.
When using tools like Google Ads, targeting a diverse and large number of internet users might seem lucrative. You might start getting more clicks /visitors to your site, which might even help push your position up on the search engine results.
However, it is important to realize this is a poor marketing strategy that might be responsible for low Shopify sales.
Things like a disproportionate customer to site visitors ratio, high marketing cost with minimal returns, a sudden surge in negative reviews, and an increase in people unsubscribing from your promotional emails /messages indicate that you’re focusing on the wrong audience.
A landing page refers to a web page people are referred to when they click on a link (popups) for advertising campaigns (in an email, newsletters, or from links in online ads).
The content on the landing page is your first impression of potential customers and, therefore, essential to lay the foundation of a trusted and efficient customer-company relationship.
If your Shopify store is not performing well, a poor landing page is one of the possible causes you should look into.
Bad, non-compelling copies that are difficult to understand, too long to read, or take a lot of time to load can make you lose customers.
Your sales team is one of the most important determinants of your Shopify growth. They are responsible for pitching the products, as well as for building and maintaining a good relationship with your customers.
Understandably, this is critical for sales.
If your sales team is inefficient, fails to establish trust and name among the target audience, and does not deliver an optimal performance overall, your sales naturally drop.
Poor customer reviews, constant complaints about your online service, poor people skills in the team, high staff turnover, etc., are all factors you should look for when facing low Shopify sales.
CTA or call to action is a text prompt of minimum characters, usually mentioned at the end of your online ad /promotional campaign.
This text traditionally comprises fewer characters and is focused on inspiring /convincing potential customers to take the next step (buy the product, subscribe to the newsletter, register for an online trial, leave good reviews, etc.).
If your landing page content does not have a CTA or your CTA is not compelling, you might lose out on several customers.
While you focus on upholding product quality, it is crucial to remember that recent years have witnessed an e-commerce boom, which is why your target audience has several options at their disposal.
The industry is saturated with thousands of small businesses popping up every now and then across niches. Therefore, beyond a certain point, what can help you stand out from rivals /competitors is your customer service.
If the shopping process on your website is complicated at any step of the way, from login to checkout, your Shopify sales will go down in no time.
Other than the major issues we have discussed until now, here are some other factors that can negatively impact your Shopify growth:
- Absence of popup ads: Popup ads and notifications play an important role in attracting visitors. They also give a personalized experience which in turn helps you build a loyal customer base.
At the same time, it is essential to remember that excessive popup ads can get annoying for your customers, which automatically reduces conversions.
- Low-quality product images: A lot of people are skeptical about online shopping. Attaching clear, high-quality HD images of your product from different angles helps establish a rapport with your customers.
- Less to no customer reviews: Word-of-mouth reputation is one of the best passive ways of building trust. Once you have sold a product, asking customers to rate your service or leave a review is important. This is because these reviews are displayed and checked by potential consumers who visit your online store.
In e-commerce, conversion refers to turning your site visitors into paying customers. On the other hand, ROI, or return on investment, is the measure of the money you invest in a business (especially in marketing) and the profit you make in the process.
Now that we have discussed a few of the primary causes why your business might not be doing well, here are ten vouched-for tips you can implement to improve your Shopify growth:
As we have repeatedly explained, identifying the target audience correctly is the most integral part of running a business, as your brand expansion, marketing, and even product features are central to the potential consumer base.
Here are some ways you can go about knowing your audience better:
- Survey Customers: Survey forms that are easy and quick to fill in are a great way to know the likes and dislikes of your customers. You can display the form on the website and request your site visitors (with a clear, concise, and compelling CTA) to fill it out, or you can send these forms out by email and SMS.
- Affiliate Marketing: This refers to a way of marketing in which a brand pays an external website to integrate its products. These are called sponsored posts. These posts are relatively cheaper than paid ads and can easily help you understand which of your products people prefer buying.
- Social Media Interaction: Establish an online presence with an organic following and actively interact with your customers. Ensure swift and helpful replies to every single DM or tweet, and put up polls and other questions that improve engagement on your socials.
Short attention spans are one of the biggest dilemmas we are facing in the age of information overload. Know that your customers have a variety of options they can go to, and you have to ensure to retain the clicks on your website.
A study suggests that a two-second delay in load time can make you lose 87% of clicks. You need to make sure that your website is designed in a way that allows for a one-second or less load time on both mobile and the web.
With several options available to your customers, it is crucial to monetizing your website in accordance with SEO. This ensures that your website appears in the top ranks on search engine results, which naturally implies a higher number of clicks.
SEO (Search Engine Optimization) is complicated, and it is better to hire a marketing agency well-versed in SEO and digital marketing to do the task. Make sure to go through their portfolio before investing in them.
Marketing agencies employ various techniques to improve your standing on search engine results. They apply known rules of internal and external SEO, create relevant, top-notch content, and in this manner, help garner more traction.
Once you have the clicks, you can easily earn high ROI if you play your cards right in terms of web design and product quality.
Website display plays a crucial role in customer experience and, by extension, determines your brand’s expansion.
It is highly critical to make sure your website, especially the landing page, is readable. The colors should complement your products /niche, shouldn’t be too loud, and must always make your page look attractive and neat.
Additionally, the elements used in your design should be minimal, as it directs the visitor’s focus on the products.
A non-complicated shopping process, at every step from login to checkout, is crucial for a seamless customer experience.
Offer clear and elaborate product descriptions, group the distinguishing features together, add customer feedback as both ratings and detailed reviews, post high-quality product images, add multiple payment options, and ensure your sales team responds promptly.
Basically, making your site easy to navigate enhances customers’ shopping experience, which naturally makes your Shopify sales go up.
Using technology for your maximum benefit is an important part of running business operations online. Marketing is one of the most critical factors that determine your company’s success, and marketing through email has proven to be one of the most successful strategies for brand expansion.
Emails and newsletters are great ways to interact and stay in touch with your customers. According to studies, acquiring a customer is more difficult than retaining them, and in order to attract people to your site, promoting your business to them is important.
With email marketing, it is essential to ensure you’re always using a great copy that focuses on your customer’s interests and delivers the message in minimum words.
Other than email marketing, availing of other options for brand expansion is also crucial. Marketing campaigns like discount offers, social media contests, collaborations with other brands and people having huge social media followings, and giveaways are all ways to increase your pool of potential customers.
You can also consider using online tools like Tada to increase engagement on your website.
People always look for customer reviews to know if the product and seller are trustworthy. Therefore, putting up feedback from your customers on the website is essential to attract more consumers and make more sales.
Although written reviews and ratings are more common ways, you might also consider interviewing your customers and having them discuss their experience with your service and products.
This video can be integrated into your website and will certainly help gain more traction.
In the previous section, we elaborated on how poor landing pages can cause a decline in your Shopify growth, even if you manage to attract a high number of site visitors.
Now, here are some ways you can ensure to create an effective landing page that converts:
- Identify your audience, know what intrigues them, and only after thorough research, write the page’s content.
- Design your page with the goal in mind. For example, if you are linking to a page having a list of products, ensure everything is on a clear, decluttered display and visible at a glance.
- Integrate customer reviews, insights, and analytics on the page.
- Ideally, you should prepare a set of different landing pages and test them for a certain period of time to see which one gives better ROI.
Free shipping is one of the most lucrative factors that attract and retain a customer’s attention. Multiple studies done in the market show that 88% of shoppers prefer free delivery, and several of them specifically search for sites that offer free shipping.
If your business is new, you might want to cut down on the profits to establish a loyal customer base that would eventually benefit your brand in the long run.
Whereas, if your company already has a specific target audience that knows your brand and products, you can consider increasing the production process to adjust the delivery cost.
Nevertheless, free shipping is a great psychological tool that can boost your sales.
Linear Shopify growth is a common complaint, especially among new, small businesses. While the platform is a great place to build a successful presence, you might be facing difficulty in attracting clicks and retaining customers. The ten tips mentioned in this article can help you build an online presence that counts, which naturally garners more sales and higher conversion rates. Implement these tips when creating your website or planning your marketing campaigns, and increase your Shopify sales in no time.