According to Forrester’s research, the eCommerce industry loses about $18 billion in sales revenue annually due to cart abandonment!
One of the best ways to ensure that cart abandonment from your store is not contributing to this staggering amount is to give customers incentives to check out.
Wheel of Fortune and Spin to Win email popups give customers a reason to stay. It’s a win-win situation: they win an attractive prize like a discount, and you win their email addresses, more sales, and engagement.
What is a Spin to Win App?
For those new to the concept, spin-to-win wheels are mainly pop-up ads with a kick. Yes, pop-up ads do prove efficient at reducing your website’s bounce rate to some extent.
But, let’s face it, why would a visitor make the effort of viewing your ad and providing their email details if they’ve already decided to click the exit button? They’d probably click the exit button anyway and steer away from your landing page.
Besides that, annoying and unproductive pop-ups could derail your precious customers permanently from visiting your website. Meaning these pop-ups could cost you more than they are worth.
Now, imagine if your pop-up offers a fun monetary incentive that makes them stay a little longer and pay attention to your content?
That’s where spin-to-win apps come in. These apps let you add gamified pop-up ads and notifications to your marketing campaign and help increase your email list and dedicated customers.
Is Spin to Win App Worth It?
While a plain pop-up would simply ask for an email or subscription, gamified spin-to-win wheels let users play a game in exchange for their contact details.
I know what you’re thinking. However, offering coupons, discounts, and points to every visitor may seem like an adverse technique if you’re looking to increase profits.
However, think about it this way. Providing visitors with benefits for spinning a wheel not only earns their trust but makes sure they’ll return for purchase to avail their rewards. Even if they don’t return, you’ll at least have their contact details for further reinforcement through email and other platforms.
Believe it or not, popular companies have benefited by using spin to win apps and gamify their notifications.
For example, Verizon Wireless noticed increased browsing time on their website while Volkswagen China received 120,000 ideas for their crowdsourcing project.
Needless to say, if you choose the right spin-to-win app for your eCommerce website, you can increase consumer engagement and sales in no time.
Besides that, you can also develop a vast contact list for recurrent marketing and email campaigns. So, if you’re ready to give your business the spotlight it needs, check out this list of apps with the best spin-to-win wheels to integrate into your website.
Here are some of the best Spin the Wheel popup apps for building your email list and decreasing cart abandonment.
I- Tada, Games & Spin to Win App
If you’re having trouble interacting with your customers through popups, it’s time to Tada them! Tada gamifies the popups, making them more exciting and reward-based.
The app does wonders for your online business. Psychologically, customers are more likely to engage if they win a product rather than getting it for free without doing anything. Tada uses this approach to reduce cart abandonment and increase sales.
With their newly-won coupon codes and discounts, customers are likely to buy from your store almost instantly. Moreover, Tada allows you to set up a Repeat pattern. If you’re satisfied with a popup, you can set it on repeat and let the app handle it from then on.
Apart from Spin the wheel, the app also offers other games like the Pick a Gift pop-up. Your customers can select a wrapped gift of their choice to win great discounts and make instant purchases.
Scared to get tired of gamified pop-ups? Tada also offers elegant full-screen pop-ups to enhance your brand image. These pop-ups aren’t gamified but they look really attractive on a website!
The most distinct feature of the app is email validation. An invalid email only corrupts your email marketing strategy, so Tada weeds them out, ensuring you only have valid emails to work with.
Once everything is looking well in place, you can analyze your strategy in real-time on the built-in dashboard. Keep track of everything from revenue to click-through rate.
Features:
- Wheel of Coupons and Pick a Gift popups
- Wide full-screen pop-ups option
- Smart dashboard with Real-time data analysis
- Email validation
- Multiple popup customization options
- Klaviyo and Mailchimp integration
Price:
Tada’s free plan includes a dashboard, email validation, and other basic features.
To get dedicated support and higher impressions, buy the Premium plan for $9.99/mo or a business plan for $29.99/mo.
II- Spin a Sale
As the name implies, Spin a Sale makes popups interactive and fun to engage the visitors.
The app allows you to grow your email list, increase conversion, and sales revenue. By using gamification as an attractive tool, the app brings in more engagement and enhances customer loyalty. According to the developers, their app’s popups boost conversion rates by 6% higher than regular popups.
You can choose the prizes your customers win. From free shipping to unique discount codes, there are many options to attract customers. Moreover, you can restrict coupons for specific products to boost their respective sales.
No matter which country you’re operating from or your target audience, you can translate text accordingly.
Using the Probability settings, you can set how many times a specific reward is given to a customer. Also, you can choose the pages on your website where the popups should appear.
The Desktop Exit Intent feature lets you display a Spin a Sale popup if it seems like the visitor is about to leave. In most instances, visitors tend to stay when they see a Spin to win opportunity.
Features:
- Text translation
- Specify prize type and frequency
- Page targeting
- Clickable Tab to launch Spin a sale
- Desktop Exit Intent for desktop and mobile
- Klaviyo and MailChimp Integration
Price:
Although Spin a Sale has a demo option, there is no free plan.
The Pro plan costs $9.99 a month and includes desktop exit intent, analytics, and email support. If you want to generate unique coupons and prevent email duplication, opt for the Premium plan at $24.99/mo.
III- OptinSpin
OptinSpin is a popup app that helps you generate leads, build a valid email list, and keep your customers engaged. One of the features that make OptinSpin stand out is that the app emails coupons to customers. If visitors do not want to use the popups urgently, they can avail the discounts later on.
Along with keeping them engaged, this also gives visitors a reason to come back to your website.
To customize the Wheel of Fortune to your website’s theme, you can change anything from the font size to the background color. It’s also a remarkable way to brand your business.
If email marketing is not doing the trick, get your customers back through Facebook. OptinSpin offers Chatchamp integration, allowing you to retarget customers through Facebook Messenger.
Additionally, the Time Delay feature lets you choose when the Spin the wheel popup appears.
Just like Spin a sale, this app also lets you trigger popups if it seems like the visitor might leave soon.
Features:
- Clickable Tab for triggering popups
- Mailchimp and Chatchamp integration
- Coupons emailed to customers
- Extensive customization options
- Desktop and Mobile Exit Intent
Price:
OptinSpin is priced at $99 for WordPress. For an additional $35.25, you can get extended support for up to 12 months.
IV- Wheelio
Wheelio claims to be the first popup app in the world with time trigger and exit intent.
Depending on your brand’s theme, you can customize the Wheel of Fortune accordingly. Choose colors, fonts, font sizes, and triggers that suit you best.
As soon as you collect emails through the games, you can start building your email marketing strategy. To make things easier, the app has an in-build advanced analytics dashboard. Here, you can monitor your campaign and manage it to reach full efficiency.
Along with emails, you can also collect Messenger subscriptions through Wheelio. It has Messenger Subscription Opt-in, allowing you to target customers via Facebook.
You can display different games, including scratch cards, Rollie slot machine, and Spin the Wheel.
Features:
- Exit Intent popup triggering
- Messenger Subscription Opt-in
- Mailchimp, Recart, Sendlane, and Remarkety integration
- Works with Active Campaign
- Multiple Gamification options
Price:
Wheelio offers a 7-day free trial. The Basic plan costs $14.92 per month and allows up to 30,000 impressions.
You can level up according to the number of impressions, with 250,000 impressions at $109.92/mo being the highest. The features remain the same for each plan as the pricing is usage-based.
V- Lucky Spin Wheel
Lucky Spin Wheel helps you in creating an interactive user experience through gamification.
The app is an ideal choice for users who rank the liberty of customization as their top priority. You can completely customize the Wheel of Fortune as you want.
Furthermore, manage the speed and discount offers given to the visitors. You can set how the coupons are given out and how frequently someone wins the same prize. If you don’t want the visitor to win every time, there’s an option to do that too.
Since it works equally well with mobile and desktop, Lucky Spin Wheel lets you cater to visitors from different platforms. For efficient targeting, you can divide the visitors into segments. Then, choose their prizes based on the segmentation to give them what they are looking for.
The app monitors your visitors’ scrolling to determine if they’re about to leave. At the right instant, it will show the visitor a popup, forcing them to stay. Similarly, you can decide to trigger popups if visitors spend a certain amount of time on the website.
Features:
- Unlimited segmentation options
- URL filtering
- Exit Intent trigger for mobile and desktop
- Time on Sit Trigger
- Customization options
Price:
After the 7-day free trial, you can buy the Pro plan for $3.99 per month. It offers automated integration and exit intent triggers. The plan is billed annually at $39.99.
VI- Spin to Win
Spin to Win lets you create a Wheel of Fortune with ten slices, giving the visitors a chance to win a wide range of discounts.
The visitors enter their email address to enable the wheel, getting prizes in return. With these emails, you can build an email marketing strategy based on customer behavior. Additionally, you get visual reports on how well the wheel popup is doing.
You don’t need any coding or complex configuration to use the app. With easy to use in-built customization options, you can set up a wheel in minutes.
Since Spin to Win is compatible with all devices, it lets you attract more customers. To understand how the app works, you can see its functioning in an example store.
Features:
- Vast customization options
- 10-slice Wheel of Fortune
- Visual reports on performance
- Compatible with all devices
- Upfront email collection
Price:
Spin to Win is free to install, with the free version having all features. You can buy the professional plan for $9.99 per month to get dedicated support.
VII- Spin Wheel Pop Up
Spin Wheel Pop Up allows you to collect emails and boost sales through scratch cards, slot machine, and Spin the Wheel popup.
With so many options, visitors are bound to stay for at least one game. If the visitor is about to leave, exit-intent popups will appear. The chance of winning a discount coupon will make the visitor stay and possibly make a purchase.
You can also generate a unique coupon for one-time use, giving your customers a better incentive to make an instant purchase. If your audience comes from a different country, translate the text into their language. Similarly, you can show different popups for specific countries or URLs.
A successful marketing strategy requires you to meet every customer’s individual needs. The segmentation feature of Spin Wheel Pop up allows you to do that.
Features:
- Mobile-ready popups
- Segmentation and page targeting
- Text translation
- A/B test
- Google-compliant popups
- Unique coupon generation
Price:
After a 7-day free trial, you have to pay $4.90 per month for the Starter Plan. This plan offers core features and up to 1000 monthly popups. The Growth Plan is priced at $9/mo and comes with A/B testing.
VIII- Arch Spin Offers
Although lacking a few advanced features, Arch Spin Offers is a free popup app, making it a suitable choice for startups.
As soon as a visitor lands on your page, the app shows them a popup to try their luck.
Since 93% of the US buyers use discounts throughout the year, it’s highly likely that your visitor will immediately use their prize to make a purchase.
You can choose the slice and the background colors, along with changing the text to suit the store’s theme. Additionally, you can decide where the wheel icon should appear in your store.
Features:
- Background and color customization options
- Multiple texts
- Change icon location
- Choice of prize and probability of winning
Price:
The app is free of charge.
How To Start a Spin to Win App Campaign? – Step By Step Guide
Now that you’ve been through our list of best spin-to-win apps, you’re probably ready to start your campaign. If you’re still confused about how to integrate a spin-to-win campaign to your website, just follow this step-by-step guide and get started.
Select the Right Spin To Win Campaign Builder
The main obstacle you’ll encounter while starting your campaign is choosing the right campaign builder. With the plethora of online options combined with the mixed reviews for each platform, selecting the ideal choice can be tricky.
When choosing the right app for yourself, you should consider a few aspects. Whatever you do, don’t select an app based on its popularity or brand name.
Instead, go for an option that provides enough customization and accessibility to suit your needs. Besides that, its price range should fit your budget and bring you good returns on investment.
Furthermore, you should assess many other features in a spin-to-win app before adding it to your website.
First of all, it should be highly customizable to fit your business nature and brand identity. See if the platform lets you customize every aspect of your pop-up ad. These include its colors, font, placement, and size.
Secondly, the ideal spin-to-win app should work with any platform. So whether you’ve created your store in Magento, Shopify, or Woocommerce, check if the app works for you. Overall, selecting one with the most integrations is better for future convenience.
Thirdly, see if the app offers automatic targeting and segmentation options. This way, it will store data according to your customer’s behavior and devise further strategies based on the information.
Most importantly, once you collect leads, you’ll need to manage them productively to benefit your business. That’s why you should choose a spin-to-win app that’s compatible with popular email campaign websites.
Finally, the app’s reporting and analyzing features should also impact your decision. The platform should provide detailed metrics so you can check whether the pop-ups are displaying correctly and converting your audience into customers.
Plan Your Campaign
Once you have selected a campaign builder, you’ll have to plan a campaign that aligns with your brand identity. Again, consider your target audience while devising your plan.
Whether you’re looking to reduce cart abandonment, create an email list, or ensure recurring customers, your spin-the-wheel campaign should provide offers to facilitate your goal.
For example, if you want your customers to return a purchase, your gamified notifications should offer prizes like discounts and coupons.
On the other hand, you should add time-sensitive rewards and prizes if you want your customers to stay longer on your website.
Design Your Notifications
Once you know the purpose of your campaign, you can design your templates accordingly. Modify the text, color, and images to fit your brand’s style.
Besides that, try to use colors that capture your audience’s attention and are aesthetically pleasing at the same time. Then, you can add the spin-to-win wheels and prizes you planned out earlier.
Add Your Integrations
While designing and planning your campaign, don’t forget that these notifications serve a specific purpose. Each time a customer chooses to spin the wheel, you will receive their email and contact details as well.
That’s why you should choose a proper integration and set it up to collect all the leads you receive. You can also connect with other relevant platforms to group your information properly and create an effective email campaign.
Publish The Campaign
Now that your spin-to-win pop-up campaign is ready, all you have to do is publish it on your website. If you’re using a free plan or an unpaid trial, make sure to monitor any increase in leads and profit to check if the technique is working for you.
Final Words:
Companies have used gamification to engage customers and boost sales for a while now. With 7/10 of us using emailed discount offers, it is evident that email marketing, coupled with discounts, increases sales revenue.
Apps with popups such as Spin to Win or slot machines let you offer discounts to visitors, converting them into leads.
Since they also grow your email list, gamification popups have double the benefit of regular popups.
You can use these apps to grow your online business by generating leads, building email marketing campaigns, reducing cart abandonment, and improving user interaction.