Shopify is among the leading all-in-one e-commerce platforms that lets individual marketers as well as businesses to manage and create their very own online store. It offers a wide range of features, tools, and a user-friendly interface that enables entrepreneurs effectively grow their business online without having to spend much.
Unfortunately, with its increasing popularity and number of users, the amount of work involved in managing a Shopify store also grows – particularly email marketing work. As a quick fix to the tedious work of responding to emails, marketers use automated emails. These are pre-written emails that are received by customers or subscribers for specific inquiries or triggers. This article shares with you all you need to know about email automation for your Shopify Store and how to take advantage of it to maximize your store’s potential.
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What is Email Automation and why is it Important?
As its name suggests, Email Automation is a program or software that automates or generates a pre-written email and sends it to customers or subscribers. It is sent to a subscriber based on particular triggers or actions such as sign ups, purchase, inquiries, messages, chats, calls, discount code entry, cancelling of order, and many others.
Email automation is very essential for a number of reasons. First of which is that it saves time as well as effort toward any business owner as it trims down work and time involved in responding to emails. With automated emails, there is no longer any need to scan through each email and respond to them individually. Thus, this gives more time to focus on the more important business matters such as improving products as well as services, and growing customer base.
Another important benefit of email automation is that it builds stronger customer relationship through the timely, accurate and personalized response. Automated emails are triggered through customer interests as well as behaviors which are determined through a serious of questions or surveys. Having a quick as well as spot on response to customer inquiries greatly improves customer loyalty, satisfaction, and engagement therefore increasing potential sales.
Lastly, email automation delivers valuable data that can help towards business rating, and overall performance. With the acquired data, businesses are able to gauge the level of effectiveness of a certain marketing strategy. Among the valuable data tracked by email automation include click-through rates, open rates, along with other metrics. These data can help businesses owners determine which campaign works and which doesn’t.
Email Automation and Email Campaign Relationship
While email automation refers to the pre-written content that is emailed to subscribers and customers, email campaigns refer to the more complex strategy of sending automated emails to targeted audiences. Email campaigns focus on promotion and selling of products or services, news and updates, education content, boost brand awareness, and many others. It is the goal of email campaigns to engage as well as encourage subscribers or customers to perform specific action such as purchasing, subscribing, signing up, follow, join, and many others.
Email automation works hand in hand with an email campaign in order to effectively build strong relationship with customers. With a good email campaign, businesses are able to improve click-through rates, conversions, and can greatly improve customer relations.
Things to consider when setting up automated emails on Shopify
Here are a few things that you should consider whenever setting up automated emails in Shopify:
1. Determine your target audience – it is important to know and understand your audience, their preferences as well as interests in order to create a personalized and more effective email that resonates with their needs.
2. Know your goals – each automated email should have a particular purpose or goal. Among the goals that you can pursue for each automated email can be to increase sales, build brand awareness, improve customer engagement and many others.
3. Use of engaging subject lines – each subject line should create an impact that could grab the attention of the customer which can lead them to open and access the automated email.
4. Simple and Brief emails – customers and subscribers value their time. Having a short but concise content would allow the readers to understand the content easily and quickly.
5. Testing and improving emails – the good thing about automated emails is that you can always change and improve its content for better yields. Test different contents, subject lines, terms, send times, and other details to improve overall performance.
6. Consistency – avoid overwhelming your audience or subscribers through untimely emails. Set a defined schedule or time when to send the automated emails to maintain good relationship with your audiences.
Best Automated emails for Shopify
There are a lot of available email marketing apps for creating automated emails for Shopify. Among the best are as follows:
1. Klaviyo
Klaviyo is a powerful marketing tool designed for businesses who are looking to boost their email as well as text messaging marketing ventures. It also delivers in-depth analytics as well as reporting features to help businesses measure and gauge success levels of campaigns, marketing strategies and performances.
2. Omnisend
Omnisend is loved by many marketers for its range of available features that include segmentation, email automation and SMS marketing. The platform can also be integrated with popular marketing platforms such as WooCommerce, BigCommerce, and Shopify.
3. MailChimp
Among the oldest email marketing application in the market is MailChimp. It offers a basic plan that comes with basic features such as basic analytics, templates, and email segmentation. Paid plans offer more potent tools and features such as A/B testing, Analytics, and personalized features.
4. Constant Contact
Constant Contact is also preferred by many marketers because of its ease of use and its good range of features such as reporting and analytics, social media integration, list management, and many others. While Constant contact provides a user-friendly platform, it also ensures marketing services that are right on the budget.
5. Drip
Another email marketing app designed to be integrated with Shopify is Drip. It is favored for its advanced features including email automation, segmentation, personalization, reporting and analytics, and many others. It is a powerful app for ecommerce businesses that are looking to boost marketing performance as well as sales.
Summary
Using Email automation paired with the right email campaign delivers guaranteed results for any Shopify business owner. Furthermore, choosing the best email marketing that matches your marketing needs would also greatly increase potential yields as well as customer relations. A few things to consider when choosing the right email marketing app for your needs are the pricing as well as the features needed for your particular campaign. As soon as you have all these important considerations sorted out, you’ll have no troubles with poor marketing performance and results.