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The Art of Multichannel Selling: Become an eCommerce Giant

Welcome to the 21st century, the century of possibilities! No more slow starts; no more waiting for years to expand your business! It is possible and advisable to implement multichannel selling at the beginning of your eCommerce journey and boost your business in the blink of an eye.

Yes, that’s how you do business in this new era of digital transformation where everyone and everything moved from the physical to the online world, including the market. With the right tools, you can be present on various platforms without additional costs. It’s even more convenient than the traditional way, but you do need to know how to do that.

Automatization of the Selling Process

Did you know that, at this very moment, there are between 12 and 24 million eCommerce sites on the Internet? Out of these 12-24 million, only half million are successful (that means they have revenue higher than $1 000). 

How to position yourself among those at the top or at least those with revenue higher than $1000? What’s the catch? The size of your business won’t affect much nor the fact that you are a new kid on the block. It depends on how many channels you use and whether you automatized your multichannel selling or not. 

What does it mean to automate your business?

It means you use software for your eCommerce business, which does tasks related to your selling process without any human involvement required. 

For example, if you sell a product on one channel, your stocks will be automatically updated on all channels and your inventory list. Or, your potential customer puts a product on a shopping cart and leaves without completing the purchase, and your software sends a reminder email. Stunning, isn’t it? No more manual updating and sending emails; no more chasing statistics from various platforms; the software does it for you. 

There are many excellent software solutions out there, which you can use for your eCommerce business. They mainly offer partial integrations and automatization of segments of the selling processes. But what if you had software that would automatize your multichannel selling entirely? Updating stock, listing products, syncing orders…. 

Imagine software that syncs your business from marketing, through customer service, up to the selling point and inventory lists. And if that software could even track your revenue and implement invoicing, that would be awesome, don’t you agree? If so, we suggest you try SyncSpider because it does all that! And the best thing is that you don’t need to be a coding expert to use it, it’s user friendly, and if you get stuck, you can always reach support. 

Okay, automatization is essential, but what do you get from it? Well, two things, cutting costs and increasing sales, and you know that nowadays if you want to run a successful eCommerce, you need to expand fast, work smart, reach as many people as you can, and, above all, keep your costs under control

The Right Platform for Successful Multichannel Selling

The combination of chosen channels will depend on the category of products you are selling or the niches you want to focus on. Let’s see what options you have.

  • Shopify – If you are just beginning with your eCommerce, Shopify might be the best starting point due to its user-friendly interface and wide range of products and services you might offer there.
  • WooCommerce – If you already have your own website, the best way to increase sales is to use the WooComerce plugin. Yes, it’s a plugin for WordPress, which means you will need to have your own website for using it. 
  • eBay – It’s probably one of the best-known eCommerce marketplaces. It facilitates C2C and B2C sales, and you can use it for selling both new and used products.
  • Amazon – Despite its hefty cut, Amazon is still one of the most popular online marketplaces. 
  • BigCommerce – This eCommerce platform offers you the option to create your own store and use their marketing, SEO and security tools. It’s an excellent choice for small-medium sized businesses.
  • Magento 1 & 2 – The main difference between the two versions is that the second version is more user and SEO friendly and much faster. 
  • Etsy – If you buy or sell unique, handmade items, Etsy would probably be the best place to do that. 

These are only a few, so don’t hesitate to expand the list, find your own market gems, or check what other successful businesses used to grow their business
About the Author: Norbert Strappler is a visionary entrepreneur with more than ten years of eCommerce experience. The founder and CEO of MONOBUNT Digitalagenturand, SyncSpider, and DragDroper.