Undoubtedly, online stores are the big winner of the covid crisis and business is booming nowadays. According to an article of Fitsmallbusiness, worldwide ecommerce sales will exceed 4891 billion dollars in 2021. But not all the stores are equal and generate high revenue. Few stores with high traffic attract a big part of the attention and generate great sales.
One of the most important things to increase sales is to get as much exposure as possible. The more traffic you have, the greater chance to convert into more sales. Traffic is the lifeblood of your online business and discovering how to drive more traffic is something that every ecommerce business should be focused on. Therefore, finding how to drive traffic in Shopify store has always been an issue that people are seeking to solve.
Here are some useful strategies to help you find solutions to drive quality traffic that is easy to convert in your Shopify store.
Table of Contents
1. Solid SEO strategy
The first thing you should consider is SEO optimization, which is a process to make your store easily discoverable by people in SERP (Search Engine Result Page), like Google. If customers are searching for your store, or one of your products, but can not find it in the top results, then you’re losing out on a huge amount of free traffic. A good SEO strategy includes optimized keyword plan and pages with good metabase, Alt text and more. The goal of it is to make your store more visible to people who are looking for your products. Therefore, it will bring your store steady traffic thus enhancing your sales. Focusing on SEO won’t give you strong feedback instantly. But in the long term, it will bring you great results if you constantly put effort in it. You can find an introduction to SEO here.
2.Create useful content
Content with high quality will help you build a solid eCommerce brand and establish you as an expert in your niche. Try to find out what your potential customers are searching for, then consistently create some valuable blogs or guides that meet your target audience’s needs. In addition to articles, other forms of content are encouraged too, such as podcasts and videos. Creating some additional page in your website to present specific products with videos and more is always a good idea. Make sure to also introduce your brand and ideas in detail. At last, make sure your content is original and filled with great value, stay original and traffic will increase.
3.Advertising in social media
Social media advertising are advertisements delivered directly to the audience on social media platforms. It is an effective way to build your brand, gain exposure and bring you a lot of traffic.
If you want to reach 100,000 people in a single day, social media advertising is the perfect way to realize this goal. The number of people highly interacting with social media content being tremendous, it is very effective for you to advertise on those platforms if your target audience is among them.
Different platforms have their own special features that meet different needs. After thinking it through, you can choose a platform that suits you the best. Some popular ones like Facebook, Twitter or Instagram might be best suited. Make sure your ads are suited for the platform you choose and engaging for your target.
4.Google Ads
Another way of advertisement that can also generate great traffic is Google Ads. It is a pay-per-click advertising method which means you’ll pay the ads fees only when people actually click on your ad. So it won’t cost too much at the beginning.
It is a quick way to catch people’s attention. Google ads make your store or articles appearing at the top of the search page (SERP) when people are searching for related keywords. With the valuable content included in your ads, there is a great chance of conversion.
It is important to research the keywords you want to use and work on your copy. Different keywords or titles for your ads may bring in very different results.
5.Email marketing
Email marketing is one of the most effective methods for increasing traffic, customer acquisition, engagement, and retention. In addition, it’s very easy to get personalized and automated, which will save you a lot of time.
You can send email to customers no matter if it is their first visit or first purchase, providing them with valuable information that is worth opening. A welcome email or a promotion letter are all useful and used wisely, can help generate constant traffic, with newsletter or regular discounts sent at the right time. Here is the email marketing platform of Shopify where you can find more details.
6.Create attractive offers
There is an interesting way of boosting traffic which is to create attractive offers. Make sure your store has the ability to create different and impressive offers that easily get people’s attention. When a customer sees an offer that is buy one get one, there is a chance he will tell others. Word-of-mouth is a proven technique to increase sales and traffic. As for apps which can help you create such offers,DSers can help. It has some unique features that can assist you in making new offers that attract people’s attention and meet their needs, such as creating BOGOs (Buy One Get One) and Bundles in your store. Creating attractive offers becomes really easy with the help of DSers.
Final thoughts
Great traffic leads to great sales. How to drive traffic to your Shopify store? We have listed 6 effective ways and you can choose from it according to your own needs.
The SEO optimization surely is one of the most important one. People are likely to notice a store when it is easy to find. At the same time, creating valuable content is also critical. People are always willing to receive useful information. Social media advertising and email marketing make good marketing strategies that attract people’s attention. What’s more, Google Ads is also a good way of getting exposure. At last, choosing the right app to help your business is another useful way that is easy to ignore.
All of these strategies have their own benefits. Choose wisely and start your Shopify store, your business is heading to success.