10 Steps For Decreasing Online Store Cart Abandonment

Shopping cart abandonment

If you’re running an eCommerce store, then shopping cart abandonment rates are probably the reason you’re staying up at night. It is frustrating to wonder why a customer would leave without purchasing and clearly show interest in your products by adding them to their cart?

However, you’re not alone. Almost 70% of shoppers abandon their carts even after adding multiple products they liked from your website.

So, despite spending hundreds on getting visitors to your platform, you’re not making any money.

You’ll have to take many difficult measures to decrease shopping cart abandonment, from providing free shipping to eliminating account-creation requirements. However, here are the ten steps you can take to start converting maximum visitors.

1.  Monitor Your Cart Abandonment Rates

Before taking any measures to reduce your cart abandonment rates, it is essential to determine the frequency of the occurrence in your store. We know what you’re thinking. How much is cart abandonment too much abandonment?

Well, as mentioned, cart abandonment is a global eCommerce issue, and 70% of all carts have this fate. But, to put things into perspective, only thirty of them pay for your merchandise for every hundred customers who add your products to their carts.

But, due to various reasons such as complex user interface, high shipping costs, lack of payment options, and complicated checkout processes, this rate can go higher for your brand.

It is important to gauge your cart abandonment situation accurately before taking corrective measures to solve the problem. Tools such as Google Analytics can help you track these rates and even figure out the common reasons customers abandon their carts.

Similarly, if you are already applying corrective measures such as discount offers or exit-intent pop-ups, monitoring your progress is equally important. You can see whether you are getting significant ROI through your strategies through these metrics.

Using this information, you can ditch the techniques which aren’t working for you and adapt new ones to convert more customers and increase sales.

2.  Use Exit-Intent Popups

Remember, a person who visits your website and interacts with your products already likes your brand and merchandise. So, there’s probably an external reason stopping them from making a purchase.

Your next step, in this case, should be simple, just remove the obstacle that’s stopping them from clicking that buy button. But, how to do that? That’s where exit-intent pop-ups come in.

This technology works by tracking the cursor movements of your prospects to detect when they are leaving your website. Then, immediately, the AI technology triggers a full-screen pop-up notification.

The main intention of this pop-up is to grab a two to the three-second margin for you to convince the visitor again before they take off. With tools such as Tada, you can integrate personalized exit-intent pop-ups that offer clear incentives to your customers and blend easily with your brand’s outlook.

Giving you a second chance to pitch to the customer, these pop-ups make them rethink their decision and stay on your website for longer than they originally intended. So, even if they don’t complete their purchase right away, they will provide their contact details if your offer is enticing enough to facilitate targeted remarketing in the future. Moreover, exit-intent technology also lets you track a person’s activity to provide segmentized incentives. For example, you can offer free shipping or a discount coupon to make them change their mind and complete the checkout process right away.

3.  Remind Your Visitors of Their Cart’s Contents

Unless they are on a serious shopping spree, most customers only add two to three products into their carts, so they are not likely to forget what they added. However, integrating a cart reminder on your homepage can constantly remind them of the stuff they liked.

Similarly, providing easy access to their cart from any page of your website eases the checkout process for your visitors and lets them navigate towards it effortlessly.

Besides that, when shopping online, most customers check and recheck their carts to ensure they haven’t made any mistakes. Let’s face it; no one wants to go through the hassle of managing product exchanges and claims. So, adding an accessible cart reminder can let them check to see if they have added the right color, size, or material into their carts.

Ultimately, this eases the checkout process while providing a visual reminder for completing their purchase. Furthermore, displaying a cart summary when the visitor initiates the checkout process is also a good practice to reduce cart abandonment. They can easily transit from their cart to shipping and billing without moving to another page to recheck their items.

4.  Make Checkouts Accessible

Put yourself in your customer’s shoes and think for a moment. You like the stuff you’ve added to your cart, but after clicking the buy button, you’re directed to shipping, billing, payment, and confirmation pages before leaving the website with an order receipt.

Sounds tedious? Customers probably feel the same way about complicated checkout processes and seldom complete their purchases unless they are genuinely interested.

Short attention spans combined with low endurance are perfect for cart abandonment due to complex checkouts. To avoid this, chop down your checkout process into two steps. Moreover, you can ease the task by applying effective UX techniques and removing roadblocks such as lengthy signup forms. Also, adding a progress bar and defining clear CTA is a great way to reduce complexity and decrease cart abandonment rates

5.  Offer Cheap Shipping

You are selling a product on your eCommerce store, another version of which is readily available at nearby physical stores. Now, a customer will buy the product from your store because they can receive it at their doorstep.

But, if you charge a massive amount for delivering the product to their home, they would choose the nearby store to make their purchase. Let’s face it; high shipping rates are massive roadblocks for customers, even if they are genuinely interested in your products.

75% of shoppers admit that they abandon most online purchases because of high shipping rates. On the other hand, 44% opted out of a purchase because of the long delivery processing period.

The best way to remove this obstacle is by creating a free shipping threshold. It provides an incentive for customers to complete their purchase, but it also increases your average cart value. Additionally, give out loyalty points and promotions where your customers can get free shipping and get their products without any additional charge.

6.  Create a Sense of Urgency

Every time a customer abandons their shopping cart, it is not necessarily because of a problem in your checkout system or product quality. Instead, simple procrastination is another crucial reason people forget to complete their purchases.

Look at it this way. Nobody likes to part with their money immediately, so most customers decide to take time to think it out before buying your product unless they’re purchasing essentials. So, how can you get them to click the buy button now without further thought rather than keep it for later?

The great idea is to create urgency around your product. You can do this by using countdown timers and exit-intent pop-ups as well. These pop-ups can display various speeds, such as the end of a discount offer, seasonal sale, or inventory stock.

Your customer should know that if they don’t make the purchase immediately, they might risk losing out on a profitable promotion or miss the product altogether. This urges hesitant buyers to instantly speed up their decision-making process and complete the checkout process.

7.  Build Trust In Your Platform

Even if your products and services are attractive enough, most first-time customers don’t purchase because of trust issues. The best way to build trust is to provide social proof on your product pages.

Make sure every product they check out has testimonials and ratings from real customers to help build trust. Similarly, push notifications showing how other customers worldwide are interacting with your brand in real-time will also increase their chances of completing a purchase.

No matter how hard you try to advertise your product, witnessing other customers like them making a purchase is a massive push for first-time visitors.

Furthermore, another way to build trust is to add trust badges on your checkout forms. A checkout form is the most crucial section of the checkout process, and almost 61% of buyers leave if they don’t find any trust badges on the page. Adding a security logo such as ‘Norton Secured’ or ‘VeriSign Secured’ will make customers less hesitant about spending their hard-earned money on your website.

8.  Facilitate Accessible Navigation

Customers are more likely to complete their purchase if they have a smooth, streamlined experience navigating from product pages to their cart until they reach the checkout forms. However, if they face multiple roadblocks along the way, they will most probably ditch the purchase altogether.

It is essential to simplify your store’s UX and make them accessible for customers to move between their favorite products and their cart. The easiest way to reduce friction during the checkout process is to eliminate the back button.

Suppose users want to view their cart from product pages or navigate towards other products after viewing one. In that case, they shouldn’t have to click ‘back.’ Instead, you can place shortcuts such as ‘recently viewed’ and ‘products you may like’ on every product page can help them add the products they liked quickly into their carts.

Similarly, easy access to their cart and checkout through intuitive navigation will also speed up the checkout process and help them complete their purchase.

9.  Offer Multiple Payment Options

You’ve offered a fantastic product, provided a seamless UX to enrich your customer’s experience, and have them on the payment page. However, the customer finds out you don’t offer cash on delivery.

If you’re offering only one or very few payment options on your website, you’ll be forcing many willing customers to abandon their carts on your website. Therefore, apart from offering multiple credit card options, you should try to facilitate other payment modes such as Google Wallet, Apple Pay, and PayPal. This might be an additional expense and management obstacle for you as a business owner, but it will bring significant ROI in the long run.

10.  Provide Reliable Assurances

Online stores are notorious for showing off unique products and delivering mediocre ones. While that might not be the case with your store, you cannot prove that to your customers until they make their first purchase.

A customer has various doubts and hesitations when it comes to clicking the buy button. Have I ordered the right size? Will the color look good on me? How will the material feel? The best way to convince them to complete their purchase, in this case, is to provide reliable assurances throughout the shopping experience.

For example, a no-questions-asked money-back guarantee or an easy return and exchange policy might help hesitant buyers make their decision quickly. This ensures them that the product will speak for itself, and even if it doesn’t, they can always claim it with you and avoid losing their money. If you trust your products, you can go the extra mile and be bold with your return and exchange policies. For example, provide free return shipping and doorstep pick-up so that your customers aren’t worried about going through any extra hassle if the product is not what it seems.

Final Words

Shopping cart abandonment is when a customer leaves your website without purchasing anything, even after showing interest in your products. In this case, you have successfully lured the customer in, but they failed to complete the process due to a roadblock on the way.

You can take specific measures to remove these roadblocks, such as providing free shipping, creating streamlined UX, and simplifying the checkout processes. Whichever strategy you apply, make sure it works for your target audience and matches your brand identity.

Remember, what works for other brands might not always work for you. Consider A/B testing to ensure the best results and significant ROI for your efforts.

Tada-gamification-shopify-app

Also read: What Is Gamification In Email Marketing? A Beginner Guide

Best Shopify Store Growth Strategy in 2022

Shopify Growth Startegy

It wouldn’t be wrong to say that eCommerce has revolutionalized the shopping industry as we know it. Shoppers accustomed to roaming shopping malls and supermarket aisles are moving towards scrolling through eCommerce websites for their everyday purchases.

Whether you think about groceries, luxury items, or household essentials, online stores are a go-to option for today’s tech-savvy population. Believe it or not, eCommerce is expected to become a $5.4 trillion industry in 2022 and makeup 21% of worldwide retail sales by 2024.

With more customers entering the eCommerce world, the competition to grab their attention is more challenging than ever before. So if you’re looking for Shopify hacks for organic Shopify growth, you should follow these strategies in 2022.

1.  Introducing Social Commerce

Social media is no longer a mere hub that lets people connect. Instead, it has become a breeding ground for businesses trying to capture leads and attract potential customers.

Whether you start by adding your Instagram feed to your Shopify store or run Snapchat’s shoppable ads campaign, you have to get the word out about your store on social media.

Rather than just displaying your products and creating relevant content, you have to provide a portal for target customers to shop directly through these platforms. This process combines appealing content with easy checkout options, which help you convert your leads there and then.

For example, Instagram’s shoppable product guides let your viewers connect to your product and speed up the decision-making process through integrated checkout carts.

Another evident example of this Shopify growth trend is the #TikTokMadeMeBuyIt!. TikTok’s commendable social commerce program in collaboration with Shopify, this venture lets retail store owners ad a buy button to their TikTok profiles.

Besides that, TikTok also lets owners embed product links within their posts to ease the checkout process for customers. With thousands of eyes glued to social media platforms every minute, social commerce is a growth trend you should learn to adapt to in 2022.

2.  Improving SEO

Improving-SEO

Another critical strategy to target Shopify growth in 2022 is to improve the search engine optimization of your store. With an increasing number of shoppers turning to online platforms for everyday essentials and luxury goods, your brand needs to be visible on the internet.

When investing in SEO, your final goal should be to bag a place in major search engines’ top 10 search results. These include Bing, Yahoo, and Google. By ranking high on these search engines using effective SEO techniques, you can direct much organic traffic towards your store and increase sales.

If you’re wondering how to invest in SEO techniques to achieve growth and ROI for your Shopify store, there are various ways. For example, you can conduct thorough keyword research and include them on your website. Then, you can use these keywords on your website pages, product descriptions, URLs, and, most importantly, blog posts.

Besides that, ensuring a good user experience on your website by applying accessible navigation techniques and clearing the clutter will help your website rank high on search engines. Similarly, adding backlinks to resourceful materials and reputable websites is also a great way to improve SEO.

Adding these bells and whistles to your website ensures that you show up whenever someone searches for a term related to your niche.

Remember, good SEO techniques require consistency and diligence until they pay off. Look out for case studies of popular products and brands to see what helped them improve their SEO and achieve high rankings on search engines.

2.  Integrate Voice Search

Once you increase your visibility on search engines by improving SEO, all you have to wait for is a potential customer to type in their query. However, believe it or not, not all customers are up for typing their searches manually on search engines anymore.

More than 71% of today’s customers prefer to use voice searches to get what they want on the internet. Let’s face it, nothing beats saying ‘Hey Siri’ or ‘Hey Google’ and having your results manifest in front of you within seconds.

Even though it seems like it, our laziness is not the core reason for the recent advancement in voice search technology. Instead, the market speculated to reach around $27.3 billion by 2030, has also been fueled by the no-touch concepts from the pandemic.

If you want to capitalize on this advancement and bring in more traffic to your eCommerce store, then adding a voice search feature should be next in line of action.

If you’re looking for Shopify hacks, platforms like Phebi let you integrate voice searches into your store without any hassle. This helps you ease your shopping and checkout experience and helps speed up the decision-making process of your visitors.

2.  Add Personalized Touches

Personalization

Have you ever stepped into a shopping mall looking for a blue cotton shirt and got frustrated when you didn’t find the specific product anywhere?

Guess what, you’r not alone. Almost every customer has a specific product in their mind when they begin shopping. With each customer having different choices and demands, adding a personalized touch to your store should be your next Shopify growth strategy.

The best way to do this is by organizing your online store effectively so that each customer finds what they need from the products available on your website. For example, through personalized search filters, a customer can easily specify the color, size, and material of the shirt they want and immediately purchase it.

Moreover, you can add a short survey form on your landing page for customers who have something specific in mind. Ask them what they are looking for so that you can narrow down the choices and make things easier for them.

Similarly, adding personalization to emails, messages, and pop-up ads is a great way to make the customer feel valued and appreciated. Remember, by personalization; we don’t simply mean adding the user’s name on the subject line.

Instead, you can use AI to segment your customers according to their interaction with your brand. Afterward, you can approach them with relevant products, offers, and content to lure them towards that buy button.

Platforms like Tada let you create personalized, gamified pop-ups which you can use to reduce cart abandonment and improve the user experience on your website.

Tada-App

5.  Using Augmented Reality

With customers looking for every other item they need on the internet, the eCommerce world is no longer restricted to clothing and gadgets. Instead, even if you’re selling furniture, bedding, or hardware, you can take your business online and increase your sales.

But, the biggest obstacle in every customer’s decision-making process is wondering whether the product will work for them. For example, if you find a sofa you like in an eCommerce store, it fits your budget, but will it fit into your living room? Most stores mention the dimensions of their products, but that’s not always enough to give your customers a clear perspective.

Enter augmented reality. This new technology is currently on the roll in the eCommerce world and is helping customers worldwide experience the products before they buy them through AI.

What’s more, it is predicted that the number of AR users will rise to 3.5 billion in 2022. Major brands like Nike and Sephora are also jumping on the bandwagon by using augmented reality to showcase their products.

IKEA PLACE is an app created by the renowned home supplies store where customers can check for a piece of furniture. The customer can take a picture of their room, and the app will provide recommendations accordingly.

‍Another excellent example is India-based Lenskart, a platform that lets customers see how their frames look on their faces through their website using augmented reality. So if you’re targeting Shopify growth in 2022, augmented reality is the go-to solution.

6.  Providing Live Shopping Experiences

Increasing sales through social media and leveraging influencer marketing are rising eCommerce trends in 2022. Using both techniques to your advantage, you can provide your customers with live shopping experiences and increase conversions while building a fanbase around your brand.

Live shopping sessions work in a simple way. Influencers affiliated with your brand organize Livestream sessions where they talk about your products and their experience using them. Viewers participating in the live session can ask questions about the product and even purchase it during the Livestream.

This creates an immersive shopping experience where customers can get a clear perspective of the product before buying it. Viewers planning to buy the product can get to know about any pros and cons regarding the option to avoid disappointing purchases. Everyone wins.

Additionally, it mimics the experience of in-store shopping, where the customer can feel the product and interact with the seller. If you’re looking for Shopify hacks to increase conversions, implementing this strategy is a must in 2022.

Final Words

To devise the right Shopify growth strategy, you’ll have to stay in terms with what is trending in 2022. As a rule of thumb, you should try to put your brand out there and build trust in your customers to choose your eCommerce store over other in-store shopping options.

Apart from building trust through social proof and influencer marketing, you should try to mimic the in-store shopping experience through personalization and AI integration. To nail these Shopify hacks, you can find many apps and plug-ins on the Shopify store to achieve your goals.

Also read: How To Level Up Your Marketing Plan in 2022