5 New User Engagement Strategies for Shopify Growth in 2022

Shopify Growth

Having a stable Shopify growth is what every store owner wants, especially in times of high competition. So while using the traditional marketing techniques will ensure a steady business flow, it’s all about innovating and coming up with new ideas if you want better customer retention this year.

It all makes sense because your customers need a reason to come back to you for more. If you have a competitor offering similar services, you will need some out-of-the-box ideas to keep them honest with your store. And that’s how you can ensure Shopify growth for your business.

This post will explore some of the newest trends and user engagement techniques that can help you improve your Shopify growth.

These are some more inspiring things that should lure honest customers towards your store, bringing more business and revenue. Not only that, but these strategies should compel them into referring your products to more customers.

Why Brand Loyalty is Important for Your Business

It’s no rocket science that a loyal customer means more consistent business for online stores. So, it contributes towards building a stronger brand identity, brings more profit, and increases your sales.

Moreover, if a customer is loyal, there is an 86% chance they will refer your products to their friends and family.

Also, an honest customer is 66% more likely to give you a positive review on your online channels.

Top Strategies to Enhance User Engagement

The best strategies for improving user engagement must be adaptive to different platforms and scalable. So, here are some strategies that you can adopt for enhancing your Shopify growth through user engagement.

1.  Customer Support Never Gets Old

Customer Support

While it may not seem like a new idea, you can’t look past a solid customer support mechanism. Online shopping is by no means anything new, but strangely enough, many people often put down the idea of buying because they can’t find answers to their queries.

So, when a customer visits your Shopify store, they must receive all possible assistance through chat or phone support. When you’re connected to the customer, it’s all about giving them an experience worth remembering. This decides whether they will return to your store in the future.

For instance, a robust chat support system or a helpdesk app will encourage your customers to ask more questions. But, more importantly, it doesn’t require them to have prior contact through phone or email.

If there is a polite customer support representative at your end, there is every chance that they will go through with the sales. Not only that, but a good experience should bring the customer back to your store the next time.

Some stats suggest that nearly 90% of customers return to a store if they receive good customer support. Other than creating more user engagement, good customer support will also allow you to:

  • Receive direct customer feedback
  • Acquire customer contact details
  • Provide a more personalized shopping experience to the user
  • Possibly generate more leads through customer referrals.

Solid customer support is an excellent way to generate organic customers for your website because the connection is built on service quality.

2.  Gamify Your Store

Gamification is a relatively new concept in the online store market, and it’s a must-have one for your Shopify store. When you gamify your platform, you can create an entirely new and engaging environment for your customers, and they are bound to come back for more.

With gamification, you can reward your customers with coins, badges, avatars, and more. With more coins and loyalty points, customers could later avail discounts. So, this helps you to earn more sales from a customer, and they are likely to refer more customers to your store.

Gamify Your Store

When you gamify your platform, you are subconsciously building a brand identity, too, and your customers will remember you in good names. But, more importantly, gamification in the time of mobile phones helps you even more because customers can access your store and play at any time.

As the customer keeps coming back for more, your gamification strategy will prove to be a game-changer for your Shopify growth. Add reward points and whatever you please to ensure they are coming back, hungry for more.

A critical part of your gamification strategy should focus on referrals and generating more leads. So, make sure to include a referral system as a part of your gamification strategy.

With each referral, your customers can earn more badges and coins, and you can make another potential customer. So, it’s a win-win for everyone.

3.  Use Shopify Apps

Shopify Apps

Shopify is an excellent platform in terms of flexibility. So, you can continually expand it by integrating different applications to turn your store into a comprehensive ecommerce solution. One great way to do that is by integrating Shopify apps.

Each application comes with a specialized set of tools to enhance customer engagement, generate more leads, improve conversion, and market your store more efficiently.

For example, Tada is an excellent application to create enticing pop-ups and enhance your exit intent marketing strategies. It’s a gamified platform helping generate more leads and retain your current customers through engaging marketing gimmicks and reward programs

Also read: Must-Have Shopify Apps For Ecommerce 2022 | Boost Leads & Conversions

Tada App

More importantly, these apps help you automate several ecommerce processes, so you spend more time developing strategies instead of designing new email templates for your customers.

The use of apps is inevitable because most of your prospective customers are mobile users. These applications are specially designed to support mobile webs, so easy integration with your current website.

From landing on the web page to checkouts and maintaining cart data, each app has its area of expertise, and they all sync seamlessly with your Shopify platform.

Whether collecting user data or launching new products through email marketing campaigns, these apps can make your life so much easier.

4.  Build a Native Mobile App

Mobile-App

It’s a significant loss of opportunity if your mobile app is not there on the App Store or the Google Play Store yet. So, the first thing to do in 2022 is to build your native mobile app to ensure that you’re always at your customer’s fingertips.

More importantly, having a mobile app lets you manage your mobile shop more efficiently. It can pay off in the long term, allowing you to expand on a larger scale with minimal effort.

Just like your store website, you can put anything on your mobile app that you want. Whether it’s features, themes, or tools for your store, you can customize everything independently without needing any advanced knowledge for app design.

However, taking professional services is also recommended because you want your store app to run as smoothly as possible.

When your customers have your app, you can send direct push notifications. So, it’s a lot easier to send promotional messages, rewards, and loyalty programs to customers who have already opted for your application.

With a mobile app, it’s also easier for you to view demographics and plan on your marketing campaigns. These demographics help you understand your potential customer base, customer behaviors, and what products will attract a specific region of customers.

Therefore, having a mobile app is one of the most effective ways to retain customers to help you with your Shopify growth.

5.  Keep Your Customers Happy

Keep Your Customers Happy

Keeping a happy customer base is more critical in 2022 than ever before. It’s mainly because there are so many Shopify stores out there, and the competition is remarkably tough. So, you must ensure that your customer never returns from your store with a sad feeling.

Now, a straightforward way to do that is to offer discounts. Everyone loves deals, isn’t it?

But you must be competent in making the offers, so it requires careful planning. When you keep customer records, cart history, and selling patterns, you can best decide which customer deserves better discounts.

Moreover, you can integrate the gamification strategy into your discount programs to generate higher revenue for your store.

However, if you start offering too many discounts and coupons, it doesn’t pay off well in the long term. On top of that, you spoil your customers, and they may not return if you deny a discount offer to them later.

Therefore, it’s a tricky business to keep your customer happy all the time, but it’s worth the effort. Other than discounts, you can offer them gifts or free shipping to ensure you are still earning from the customer while keeping them happy.

Try sending a combination of products to your customers. For instance, if the customers purchase the product in the first week of release, they can earn monetary benefits or credit to their user account. These are valuable but straightforward hacks that guarantee a happy customer.

Conclusion

User engagement is an essential trait for an online store, especially when there is so much competition all the time. So, now that you know how to up your retention game, it’s time to implement these five strategies and ensure your Shopify growth.

Must read: Emerging Alternatives to Social Media Paid Ads in 2022

How To Level Up Your Marketing Plan in 2022

Marketing Plan 2022

The last two years have been pivotal for digital marketing, primarily due to the global pandemic. So, marketing, sales, and lead generations strategies have greatly transformed. So, if you’re looking to up your marketing game for this year, you may need to revamp some of your marketing plans.

Especially when it comes to digital marketing, there is an obvious need to build stronger customer relations, improve online user experience, build better digital assets, and revolutionize remote working for your brand.

Moreover, modern customers are smarter than ever, so it’s not just about flashy ads and unnecessary branding all the time. Instead, reputable companies devise marketing plans to be honest to customers about the brand, solving their core problems.

Now that your 2021 marketing campaigns are done and dusted, it’s time to take a short break and start planning for the next year. So, what can you do to make your marketing plans more effective for 2022?

The Cookies are Dying

Cookies are Dying

Cookie tracking is going out of trends in 2022 following the announcement from Google. So, that will be a major change in the marketing sector for online businesses. So, understandably, cookie tracking is going out of your marketing plans for the next year.

However, it’s a major concern for marketers because websites use them to improve their personalized marketing tactics. But in the recent past, users have shown concerns about privacy issues.

So even when users can decide to block third-party cookies, the discontinuation of cookie tracking will prompt new solutions from digital marketers.

Some companies are already implementing first-party and zero-party data to provide online personalized shopping experience. Therefore, this article will focus on some creative ideas that should get you more customers, sales and alleviate your business to the next level.

1. Implement Ideas that Worked in 2021

Proven Ideas

Before devising new strategies, it’s important to evaluate what worked for you previously. So, an honest assessment of your current situation will always yield a more accurate result. For instance, you might be happy with the turnover and sales. So, you won’t need to tinker too much with your sales strategies in the next year.

On the other hand, if you can’t generate enough leads, you need to improve your lead generation tactics like improving your email marketing for the ecommerce store or including gamification for better visitor engagement in the coming year.

So regardless of what you want to do next year, it all starts with a comprehensive SWOT analysis of your previous year. In case you don’t, you might end up wasting your budget on unneeded tools.

Also read: Must-Have Shopify Apps For Ecommerce 2022 | Boost Leads & Conversions

2.      Online Events

Webinars, product launches, seminars, and anything that gets you a virtual audience can help you generate more leads and improve your conversions. These events are great, especially if you are launching a new product or brand, because they help spread the word faster.

Nowadays, more brands are focusing on online events, especially after the focus from the general audience has shifted towards online shopping. For online Shopify stores, these events are particularly useful because:

  • Businesses can gather more data from the users in a shorter time
  • Build consumer profiles and initiate email marketing campaigns.
  • Reduce dependency on third-party information
  • Communicate with the audience directly and build a stronger relationship with them.

While online events may not bring direct revenue, they are worth your investment for a much longer and stable sales cycle.

3.      Omnichannel Marketing

Omnichannel Marketing

Omnichannel marketing will be in full swing in 2022. As an online Shopify store, you cannot miss any opportunity to target customers, especially social platforms like Facebook, Instagram, Twitter, etc.

Whether ordering online food or shopping for products, a decent percentage of users start their search through social channels like Instagram and Facebook.

Each channel has its value and purpose. For instance, WhatsApp and text messaging channels are ideal for publishing new offers and discount deals to those already subscribed. Likewise, Facebook and Instagram channels help in creating general brand awareness.

The important bit about omnichannel is that all your channels must be well-in sync. So, whenever there is a new offer or product, it must be updated on all the platforms. That way, you stand a better chance

Moreover, having a decent CTA strategy will be critical because you want your audience to reach the website. While preparing your omnichannel strategies, following this pattern can help you work more efficiently:

  • Stay in constant contact with your sales and marketing teams working on different channels
  • Always update about the key sales points to your marketing teams
  • Manage a smooth workflow for the processes and set up a weekly touch base to ensure proper updates.

4.      Short Videos for Social Media Marketing

TikTok may have started as a fun app for the users, but it’s now a potential giant for businesses and marketing. Similarly, Instagram reels are a great place to post short-form videos of your brands and products.

So, it’s logical to use these platforms to target a wider audience and boost your marketing schemes in 2022. In addition, these platforms also encourage users to participate in trends like Noodle the bones day, Ocean Spray, etc.

Therefore, when you use these trends for marketing your products, there is a higher chance of getting more customers to your Shopify store pages.

This is where your social media marketing team becomes critical for your business. Frequently adding short-form videos to your page keeps your audience on edge, and they are always excited for fresh and engaging content.

Moreover, if you add quality CTAs and in-platform shopping options, you stand a better chance of gaining more customers in 2022, as they can purchase the products directly from the apps.

5.      Leverage Mobile Web

Statistics suggest that more than half of the global web traffic in 2021 came from mobile devices, and these numbers will just get bigger every year. So, having a mobile web is one of the most profitable things you can do for a comprehensive marketing strategy in 2022.

While most marketers understand the value of mobile websites, it is still important to focus on a flawless mobile experience.

According to a survey, more than 60% of adults from the US suggest that they won’t return to a website if it doesn’t provide a decent experience, regardless of the product or brand quality that it markets.

So, optimizing your platform for mobile devices should be right up there in your marketing plan for 2022.

When we talk about optimization, there can be certain aspects of it. Take product visualization, for example. Marketers prefer visualization of products for the customers in their natural environment. So, there, your visitors should have easy access to product photos with just a tap on the screen.

Likewise, 3D and augmented reality will become a major part of future marketing strategies. Stats from Shopify suggest that 3D and AR-powered marketing boosted the conversion rates by 94%. So, it shows a high potential for successful sales in 2022.

6.      Include Web AR

Augmented reality will be an integral part of marketing in 2022. Brands can take advantage of WebAR, especially for mobile websites. Experts believe WebAR will be the third phase of the web after mobile.

It means that marketing teams must start incorporating WebAR into their branding and online shops to give the users a more immersive experience.

With augmented reality and QR code technologies, it will pave the way for contactless retail, which is a need for modern online shopping. It will bring in no-touch purchasing and eventually outgrow most other shopping trends.

7.      Build a Stronger Brand Image

Regardless of what year it may be, having a strong brand image will never go out of business. Using the right set of words and communicating your message effectively can always build a stronger brand image and attract more customers to your online stores.

Here, it’s also worth understanding the value of word-of-mouth marketing by the customers who have previously purchased products from your store.

Moreover, organic brand awareness will also prove profitable in the long run. On top of that, creating quality educational content through blogs and weekly podcasts will also remain a critical part of marketing in 2022.

8.      Personalization

Personalization is always a critical element for effective marketing, and it will remain the core of customer-centric strategies.

Generally, personalization is best suited to mobile devices these days. Modern shoppers are fond of personalized targeting and are willing to pay more for an AR-based personalized shopping experience on Shopify stores.

So, integrate attractive product packaging and interactive tools that appeal to specific users. Moreover, personalized marketing is an essential part of email marketing, so it’s best to integrate it into your email marketing plans for 2022.

Conclusion

With 2022 knocking on the doors, it’s time to add these valuable marketing practices to your armor and give your Shopify store a better chance to generate leads and enhance your conversions.

Things like gamification, free online events, and web AR can give you an edge over your competitors.

You may also like: Must-Have Shopify Apps For Ecommerce 2022 | Boost Leads & Conversions