Best Marketing Apps All Small Businesses Should Use in 2021!

A small business owner has to be the jack of all trades, like managing expenses, keeping track of sales, marketing, shipping, and everything that goes into a successful business.
As most new businesses start with little money, there are often not enough funds to employ all the people we actually need. Luckily, some marketing apps are readily available and very easy to use. And guess what the best part is? Most of them come with a freemium option!

Best Marketing Apps for Small Businesses in 2020:

Without marketing, no one would even know that your business exists. Hence, here are some of the best marketing apps for small businesses that you can use for branding and promotion.

1. Tada, Gamified Pop-ups


Tada is a marketing app that works seamlessly with other apps such as Klaviyo and Mailchimp to increase traffic and sales. Adding the app’s pop-ups to your Shopify store can increase sales by up to 35%.
Many visitors do not want to give their email address on any website because of spam mails. However, Tada’s gamified pop-ups provide them a reason to do so. In exchange for their emails, customers can play games and win discount vouchers.
With Tada, you win by getting more email addresses from the visitors while they win by getting discounted offers.
Tada’s countdowns will keep reminding the visitors of their cart, as long as they are on the website.
As a result, this ensures that your customers do not leave their carts without checking out.
Maintain your brand identity by customizing the pop-ups according to your company’s theme, style. With all these features and many more, Tada is, without doubt, one of the best marketing apps 2020.
Price: Starts with a free plan

2. Growave


Growave is the all-in-one marketing platform for small and medium-sized Shopify businesses that helps them to reach, engage and convert their customers with ease. It offers comprehensive e-commerce solutions designed with your audience in mind, such as Reviews, Wishlists, Loyalty programs, Social Login, Instagram galleries and much more – all under one dashboard and for a great price.
Such multifunctionality of the app makes it the ultimate platform when it comes to online store conversions and sales, with it being as much as 6 times more cost-effective than any of the alternatives on the market.
Growave is best for growing Shopify businesses that are looking to build engagement, invest in word-of-mouth marketing tools and increase customer retention.
Price: Free plan available. Paid options starting from $19/month.

3. Hootsuite


Hootsuite is a trusted marketing app that lets you manage your social media marketing campaign on a shared dashboard. As it brings all your social media outlets to one platform, you can publish and schedule content easily.
Even after publishing, you can monitor the content’s performance and see which posts are getting more attention. Boost their visibility to get more views and customer interaction.
By having one place to work, you make it easier for your team to create posts for different social media channels. Moreover, you can train your staff using the courses offered by Hootsuite Academy.
Price: Starts from $25/month

4. Klaviyo:


Klaviyo is one of the best marketing apps for small businesses. Till now, it has helped hundreds of ecommerce businesses to earn billions in profit.
The app helps you keep track of the orders shipped, fulfilled, and started. In addition to that, you can monitor your email marketing by getting notified about the opened and clicked emails.
Also, Klaviyo is well-integrated with industry-leading ecommerce platforms like Shopify, Magento, and BigCommerce.
You can monitor customer behavior by keeping count of the people subscribed to your newsletter or might make a purchase in the future.
Price: Starts with a free plan that increases with your demands.

5. Insightly


Insightly is a management and marketing app for small businesses that lets you track the performance of your marketing strategy.
The app lets you market efficiently by helping you study customer data. Using app-produced reports, you can find out the flaws in your marketing campaign and remove them.
Price: Starts from $299

6. Vivial


Vivial gives your business an online presence by helping you face the challenges of local marketing. Forbes listed it as one of the top 10 apps for local businesses.
Vivial’s services include mobile marketing, social media marketing, and search engine optimization. In addition, the app offers content marketing, local marketing, and online advertising.
This award-winning marketing app assigns a marketing expert for every business helping you fine-tune your marketing campaign according to the current market trends.
Price: Starts from $63/year.

7. Canva


Canva is a one-stop for all your design needs, allowing you to create engaging content for your brand, making it one of the best marketing apps 2020.
Whether you want to design a brochure or create an invitation card for an upcoming event, Canva has a template for it.
Moreover, the recent update categorizes the templates according to design and occasion type.
Also, you can create content for Instagram stories, posts, Facebook, Pinterest, and Twitter. The app has templates in the right size, for each platform, to simplify the designing process.
Select stickers, landscapes, themes, and images from the library to make your designs engaging.
After designing, the photos can be uploaded to the respective social media channels directly.
Price: Starts with a free plan

8. Yelp for Business


Yelp is designed for small businesses to monitor their Yelp pages. Customers write their reviews about companies every day on Yelp. Knowing their views about your product or service will help you cater to their needs effectively.
In addition, Yelp lets you manage your business profile, view ratings, and respond to customer queries. You can stay connected with your customers despite working remotely.
Price: Starts with a free plan

9. Pocket


Being one of the best marketing apps for small businesses, Pocket has a user-friendly interface and a wide range of features. The app lets you save videos and articles for watching or reading later.
While scrolling through social media, if you come across an interesting post, you can save it to Pocket library.
This Webby Award Winner app lets you save news, tweets, Ted talks, and much more. Most things are available for offline viewing too.
Price: $45/year

10. Mention


Mention lets you know everything that people are saying about your brand on the web.
Respond to questions, interact, and get to know your customers better by keeping track of the Mention alerts.
Moreover, the app lets you create alerts for your competition. This information can be used to find out what they are doing differently to gain customers and positive reviews. You can set filters to get relevant alerts only.
Price: Starts with a free plan

11. Bitly


Bitly helps you shorten text links and monitor performance. Furthermore, it shows customer demographics and lets you share content across multiple platforms. The app has a simple user interface, making it ideal for small businesses.
Your brand’s performance is displayed in easy-to-understand, colorful charts and graphs. Also, you can create short and branded links even if you know nothing about coding.
Being one of the best marketing apps 2020, the app lets you keep track of social media channels that attract more customers.
Price: Starts from $29/month

Best Communication Apps for Small Businesses in 2020:

While all aspects of a business are equally important, some need a little extra attention. Without communication with your customers and team members, it’s practically impossible to make your business stand out.
The management, marketing, design, custom relations, and other departments need to be on the same page for an effective business model.
Here are some communication apps that can help you stay connected with everyone on your team.

1. Slack


Slack is a communication app with channels rather than chat boxes. Instead of showing you the most recent conversations, it displays the most important ones.
This app is useful for businesses that hire remote workers or freelancers. Slack helps you schedule meetings, discuss tasks, and categorize discussions, ensuring that you can work together even when working remotely.
Price: Starts with a free plan

2. Zoom


Zoom recently took over all other video conferencing solutions in the market by emerging as the top choice for business and educational institutes. The app is available for both phone and desktop users so anyone can use it.
As only people with a shared link and the password can join, your meetings remain secure. Up to 1000 video participants can be a part of one meeting, ensuring no one is left out. Out of 1000 participants, up to 49 can also turn on their videos.
Moreover, the Outlook and Google calendaring service make it easier to schedule subsequent meetings. Besides, meetings can be recorded for the people who could not attend.
Furthermore, you can interact with everyone through screen sharing, group chat, and one-on-one chatting options. Zoom is constantly adding new features and that too at a reasonably low price.
Price: Starts with a free plan

3. Scheduled


To call or text a hundred people to inform or remind them of something is not a fun task. Luckily, you can let Scheduled do this difficult work for you.
The app sends out mass notifications to your contacts, allowing you to inform everyone about a change in the meeting’s timing or remind them of due dates. There is no need to select the contacts every time you send a message as you can create a group.
Since the app connects to your phone’s Calendar app, it knows about the upcoming events. If something important is coming up, the app will suggest an automated message to send out.
Price: Starts with a free plan

4. Best Organization Apps for Small Businesses in 2020.

Mobile apps are a smart yet economical way of keeping all tasks, deadlines, and events organized in the workplace. More importantly, most apps save your data to the cloud so that you do not lose important information.
Here are some of the best organization apps for small business:

5. Asana


Asana makes communication and organization simple by integrating other apps. It has a ton of features for streamlining workplace tasks. No wonder it’s one of the best and commonly used organization apps for small businesses.
The app lets you post updates, share notes, manage internal communication, and upload files in one place. Thanks to its Google Drive and Dropbox integration, you can attach files from multiple sources.
You can integrate it with Slack to make things easier around the office. Everything posted or shared on Asana can be shared in Slack channels.
Price: Starts with a free plan

6. Evernote


Evernote is not just for students to take notes in class but also organizes business notes and meeting minutes.
You can share notes, to-do-list, and reminders, keeping everyone in the loop. Since the app is available on all platforms, anyone can join. The data can be saved in textual, visual, and voice recorded formats.
If you are looking for a single place to store your notes, share ideas, plan projects, make daily and long-term to-do lists, Evernote is the one.
Price: Starts with a free version

7. Shipstation


Shipstation lets you ship and manage orders easily, for seamlessly operating your ecommerce operations.
Connected to FedEx, DHL, USPS, and UPS, this app gets you discounted rates from carriers. Shipstation lets you import orders from more than 100 online stores. After that, you can compare rates in real-time, track your social links, and inventory.
Additionally, the app lets you analyze your business performance to meet customer demands and needs.
Price: Starts from $9/month

8. Trello


Trello is a project management app that helps you manage tasks and meet deadlines by creating checklists.
This method is much better than making a checklist on paper and sticking them to the office’s noticeboard. With everything being on your employee’s phones, they have access to the information everywhere.
You can create checklists for daily, weekly, and monthly business operations. Mark the project as done or still in progress, as you go along.
Price: Starts with a free plan

9. G Suite


G Suite has everything that you need to boost productivity and make business operations smoother. You can hold video meetings for remote working and create an online office.
Besides, you can collaborate on projects through real-time file sharing and team chats. The best thing about G Suite is that it gives you access to every Gmail-connected feature such as Sheets, Forms, Keep, Sites, Calendar, Meet, Drive, etc.
Price: Starts from $6/month

IV. The Best Payment Apps for Small Businesses in 2020

Payment apps help you track business earnings and expenses. Also, they give you an on-the-go option for payments.

1. Square


Businesses with immediate payment needs can use Square to make transactions secure and easy.
Square users get a card reader that can be attached to a smartphone or tablet for taking payments on the spot. The app is available for iOS and Android devices.
Price: The app charges you per transaction rather than a flat fee. For ecommerce transactions, a rate of 2.6% + 30¢ is charged in every payment.

2. PayPal Here


With Square rising to fame, PayPal also introduced a convenient payment system for small businesses. By attaching the PayPal’s card reader to your device, you can convert it into a register.
PayPal Here accepts all major debit and credit cards, keeps a record of the transactions, and sends invoices.
Price: The pay-as-you-go facility makes this app very useful for small businesses. Instead of paying for a long-term plan, you pay 2.7% per US card swipe.

Final Words

No matter what the scale of your business is, you have to keep it organized and market to the target audience using the right platforms.
Manual monitoring gets difficult for a small business with limited resources and workforce. Mobile apps streamline this process by doing the work for you.
We hope that our selection of the best marketing apps for small business will help you run your business efficiently.

How To Master E-Commerce Email Marketing In 2021?

Did you think gone are the days when people used email? Have you been thinking if email marketing is a worthwhile tactic for your e-commerce business?

Well, when it comes to communicating and persuading people to buy products, email is a powerful tool you can leverage. According to the “content magazine,” every dollar spent on email marketing increases sales by three-fold and generates $38 in return if compared to social.

But email marketing on its own is not that effective, as it is more about correct sequencing than strategy. If you are mailing the right email, but your timing of shooting email is wrong, it can do more harm than good. In such scenarios, people will surely opt-out of the subscription. Here the right emails at the right time will surely help you win lifelong customers and give a boost to your business. Nowadays e-commerce platform offers plenty of creative way to attract new subscribers, Tada and its gamified pop ups are a very good example!

This article will guide you with clear and proactive plans that help you master e-commerce email marketing in 2020.

Gamified pop-up

What is email marketing, and why bother about it?

Sending promotional things through email is referred to as email marketing. For an e-commerce business, it is all about sending relevant and timely emails to the right people at the appropriate time. This digital marketing strategy, when used effectively with the help of TADA, reduces website abandonment by maximizing conversions and eliminating bounce rates and short visits.

Though communicating through emails and grabbing the audience’s attention seems tough, 59%of marketers get the maximum ROI from email. The number itself speaks why you need to bother about email marketing.

Interested in increasing e-commerce sales by making the most of your email marketing? Continue reading to learn about the email marketing trends that help you in driving more sales and earning profits.

Trends to Drive More Sales

In this digital era, where customers spend most of their time on emails, spread the word about your business by making the most of email marketing.


1- Set Your Goals

Before going further with the e-commerce email marketing strategies, it is vital to set your goals first. Interrogate yourself that why you are investing what you are expecting from it. The answer can be any:

• To drive more traffic for your brand
• Improve communication with your potential customers
• Encouraging your past customers for more shopping
• Receiving customer feedback to improve your services
• To increase e-commerce sales
• Promotional prices
• Launching new products

Like various other e-commerce business owners, you might also be thinking of achieving more than one goal with e-commerce email marketing. However, setting more than one purpose is good, but to achieve maximum results, it would be better if you initially focus on two or three primary goals. Because, along with setting goals tracking them is equally important. Only then you understand whether your tactics are bringing fruitful results or you need to alter them.

2- Know Your Target Audience

An effective strategy to increase e-commerce sales can only be made once you are clear about your target audience. Do thorough research to understand your customers. Because every time you send an email to your created list, it is an opportunity to convert them into your regular customers.

But if your subscriber list is not motivated with your emails and does not approach you, your efforts go entirely waste. Not only that, but you are also damaging the reputation of your business as well as the process (email marketing).

Promoting appropriate products to the right customers is the key to earning a profit. Try these tips to understand your customer base in a better way:

• Go through your customer data, like age, their location, and, most importantly, their purchasing habits.
• If possible, you can even build audience personas for future references.
• Visit social media to collect a wealth of data for sending emails to engaging customers.

The moment you are ready with your target customers database, start designing engaging emails for your e-commerce email marketing.

3- Grow Your Email List

Your email subscription list does not always remain the same. Every year it declines by a certain percentage, so getting new customers and growing email list is very necessary. Well-designed and gamified TADA pop-ups can help you increase your email subscribers list and sales. Your visitors won’t resist sharing their email id, as in exchange, they get an opportunity to win massive discounts.

Gamified Pop Up Banner

To grow your email list fastly, your opt-in form needs to be as simple as possible. Your main concentration should be on getting email. Your home page is the best place for opt-in form, but remember to keep the clicks leading to subscription as limited as possible.

Usually, e-commerce business owners add opt-in option only on the home page or other common pages. But to make it more effective, insert it on every page of your website and even on your blog articles.

If you are including any best offer on your website, do not forget to ask for a subscription there. The longer the subscription list you have, the better it would be for your business.

4- Automated Welcome Email

The moment you get a new subscriber, make a lasting first impression with a welcome email. Acknowledging a new customer is the best way of developing a healthy relationship with your clients.

This move is to thank your subscribers for joining with you. It also sets expectations among your potential customers that what will be coming next from you, like how often you inform them about promotional offers or on new arrivals.

Though you can draft every welcome mail manually but automating it helps you in not missing any opportunity. Moreover, it also displays consistency in your emails.

Personalizing it with the subscriber’s name helps to create more engagement and direct your customer back to your website.

Welcome emails generate more engagement rates than any of your standard or promotional emails. So, never miss this golden opportunity to begin the communication with your new clients. You can even confirm with them how often they like being contacted. It assures them that you respect their privacy and will not bother them with unnecessary emails.

5- Share Attractive Offers

Once you have new email subscribers, begin nurturing them to bring them closer to sale. The best way of doing it is by sharing attractive offers that allure them to buy the products.

The various ways of doing this are:

• Discount coupons for new subscribers
• Free shipping to previous customers
• Referral discounts
• Seasonal or holiday sales like Black Friday, Christmas, New Years, etc.

Your subscribers who have not yet stepped up from window shopping to becoming your consumer can get excited with these offers and start purchasing. TADA pop-ups can help you in delivering a pleasant experience to your customers and grow your revenue. Customers can’t resist these pop-ups that are designed like games and unveil huge discounts. Avada also recently released a solid article with all the best Shopify exit pop-up apps, we recommend checking this out!  

6- Automated Purchase or Order Confirmations Emails

After a successful online purchase, when a customer receives an email for order confirmation, it helps in developing a good customer relationship. Same like welcome emails, automated confirmations also improves engagement and increase e-commerce sales

You can create purchase confirmation manually, but the automated process is relatively fast, easy, and prompt. Where email for order confirmation boosts sales, it also helps in setting positive customer expectations. As it gives assurance to the customers that shopping with you was the right decision.

You can also ask for reviews for your services with the automated confirmation email.

7- Email Notifications About Wish list or Back in Stock Items

If the ordered product is not in stock, notifying your customers with the email notification about its availability or when the product is restocked is also one of the best email marketing trends. Your shoppers will appreciate your move and develop trust in your services.

E-Commerce Email Marketing In 2020

Here if your customers set a wishlist, updating them occasionally about the product in the wishlist also results in increasing e-commerce sales.

Your customer’s wish list also gives you an idea about their liked products. Take this opportunity to refer to them with similar products and drive more sales and profit for your business.

8- Thank You Email

Your customers are the ones who can make or break your business. How can you be grateful to those who have helped to gain that position in the market in which you are today? A thankyou email can do that for you and take you a long way. You can draft thankyou message for anything – for signing up, purchasing, becoming a member, sharing your newsletter, etc.

Thanking your customers for subscribing to you or for making a purchase or other things gives an excellent recognition to your business. When you show gratitude towards your loyal customers, it gives them a greater sense of happiness and improves your business relationship with them.

9- Responsive and Well-Designed Emails

From welcome to promotional, transactional, and thank you email, your every message needs to be well designed and responsive. The more appealing your email is, the quicker it catches the attention of viewers. You can do it with high-quality images, headings, etc. Your email should be in an easily readable format, breaking your text into bullets can prove beneficial.

How To Master E-Commerce Email Marketing In 2020

As users are continuously active on their mobile phones, so chances are there that your customers access your marketing emails on their mobile. This makes it necessary for you that your email templates are mobile responsive.

Draft a test mail and send it to see whether it looks exactly the way you want.

10- Track Results

Whatever email marketing trends you are using to boost your e-commerce business, needs timely revisions, or updates. A successful email marketer will always track the results of his or her inputs and make necessary updates.

You can approach the right tool that helps you track specific parameters of your email marketing campaign. TADA is the best one that can assist you in analyzing subscribers, click-through-rate, revenue, and gives you other live updates about your business.

The ultimate purpose of tracking email marketing is to zero in the excellent and effective tactics to drive more traffic and converting them into customers in the least possible time.

Benefits of Email Marketing

Thousands of businesses are using this effective marketing strategy to boost their business. Here are some of the benefits of using it for your business:

  • Email marketing helps to find your target audience and ensure the right content that is as per their requirements is delivered to your customers.

  • Your every email sent increases brand awareness among the audiences.

  • Email marketing is a cost-effective marketing strategy.

  • It is a useful tool for strengthening customer relationships with improved communication.

  • You get the opportunity to market your business with a personalized touch and that in turn yield immediate results.

  • Along with strengthening the relationship with existing customers, it generates leads and attracts new clients to grow your business.

  • It improves visibility and saves your time.

How Email Marketing Overpower Other Marketing Strategies?

When you made the decision to join the e-commerce business, you must have considered several marketing strategies. Like social media(paid or organic), content and display marketing, search engine optimization and marketing, affiliate marketing, and various others.

These are effective, but if you are looking for a single marketing channel with the best ROI, then you are missing a vital element here. Are you guessing email marketing? Yes, your guess is right. We have already mentioned its importance above. So, when you are considering an effective online marketing strategy, then email marketing is the best and most affordable one.

Conclusion

By now, you must have understood how effective email marketing is and how it drives traffic to your business and improves your sales. Follow the above-discussed tactics and stay on top in the market by campaigning or marketing in the right way. The correct mail at the right time and to the right person can do wonders for your business.